Prop list

Double bass  


Trumpet

Trombone

A platform

DJ Decks

A gramophone – 20’s styled

Old fashioned microphone – 20’s styled

Cast List

Our lead singer Georgina Morton. We feel she has the correct natural 20's look and a coporative nature.



One of our working class dancers Tunde Ogundare. Natural ability to dance, therefore suites the role.



Connor Vickery our white upper class character and the dancer. Also having a natural ability to do tap dancing, a typical 20's style dance, he was an obvious choice for the role.  



Ben Ikanade-Agba - Working Class man / dancer

Bethany Quinn - Dancer

Georgina Clark - Dancer

Sophie Ritter - Dancer

Paula Riemann - Dancer

 



 

New Idea

We had a 'light bulb' moment today with ideas and set designs. We thought of starting the beginning of the music video with a long tracking shot of the woman walking around pillars. We would start the video with a wide shot of some Hollywood dancers running and crossing over. Then we would see the main girl walking down a wide staircase and then tracking her walking around different pillars with objects on them. A bit like a museum with articles from the narrative on it.

There would be 5 pillars with different objects on them:
1. The zoetrope
2. A photoframe with a crack down the glass and a picture of the husband
3. Jewellery (pearl falling down the side)
4. A Cigarette holder, ashtray and lighter
5. The silhouette dancers fedora hat.

As she passes the final pillar we see her look into the Zoetrope and spin it - this leads us into the following shots of silhouettes dancing much like the Coca-Cola advert:



Our dancers would include the following:
Bethany Quinn
Sophie Ritter
Jess Wilson
Paula Riemann
Megan Flook
Georgina Clarke

Costume Enquiry Letter to 'Angels'

Dear sir/madame

We are looking to hire 1920's period costumes for a music video shoot on the 2nd of NOV 11 in Surrey

 We are looking to hire

- 1920's elaborate/expensive/illusive dress (central character)inc. hat.

- 2 lower class working outfits

- Upper class gentlemens suit

- 2 middle class Suits

- 1920's middle class womens dress x 3

We have got a few images of what we have in mind, which we would like to send to you. Approxiamatly how much will this all come to?

Thanks for your time.

Looking forward to hearing back.

Best Wishes

http://www.angels.uk.com/home.html

Feedback

Your response is sound and you have been creative with your blogs, I particularly like the use of image and text with your blog.  The blog set for prep are incomplete.  I understand that you were absent for two days - please can you try and catch up soon.

You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label. 

Your clearly identify your target audience and have profiled them, use VALS as well.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

Video Timeline

00.01 – 00.10 – Shots of flapper dancers

00.11 – 00.30 - tracking shot of main artist Dottie

00.31 – 00.35 – Shot of trumpet player

00.36 – 00.40 – White upper class dancer shots

00.41 – 00.43 – Shot of feet

00.44 – 00.50 – Zoetrope and stick

00.50 – 00.55 – Shot of White male dancer looped over each other

00.55 – 00.57 – Shot of working class dancer

00.58 – 00.59 – Trumpet player shot

01.00 – 01.05 – working class dancer shot with effects to loop

01.05 – 01.15 – tracking shot of Dottie

01.16 – 01.20 – Trumpet player clicking

01.21 – 01.30 – Close up of Dottie singing

01.31 – 01.36 - Varying distance shots of trumpet player

01.37 – 01.40 – silhouette of Dottie

01.41 – 01.46 – Effects on working class dancer

01.47 – 01.48 – Trumpet player in silhouette

01.48 – 01.59 – Zoetrope with hat

02.00 – 02.03 – close up of feet dancing

02.04 – 02.10 – Upper class man and Dottie dancing

02.11 – 02.14 – Silhouette of Dottie

02.15 – 02.19 – Close up of Dottie

02.19 – 02.21 – Close up of trumpet

02.22 – 02.29 – tracking shot of Dottie

Institutional Context of our Artist

1) Our artist is signed to a minor record company which is a subsidiary of a major company. This is the case because the genre of our music is not mainstream, therefore it wouldn't be signed to a major company as our record requires more of a niche market. However, it does have elements of popular/mainstream music culture with the dance style it includes therefore this is why it is signed to a subsidiary of a major company.

2) As our artist Renee is not signed to a major record company there are implications to it. These are that there is less money to produce high profiled music video's like those signed to major record companies such as Warner Bros, which in turn means that there is less publication of the video.  However, being a subsidiary of a major company means that there is much more distribution and more marketisation of Renee and the record than if they were an independent minor company.

Story Board

Digipak cover research

Before we are able to start designing our digipak cover, we have to carry out come research into similar genre covers to get insperation and a concept of how we want our cover to look. Obviously having the collaboration of the old and new we wanted to design a comtempory styled cover which also had authenticity to it. A good starting point into the research i felt was to look at the original cover of the song 'Why Don't You Do Right' by Lil Green:

This image of Lil Green conveys a classic blues artist, demonstrated though her dress sence, which consists of animal fur (typical of the period). I think this look is too 'old fashioned' for what we are looking for as naturally it contains no elements of a modern day society. I believe if we used a cover this traditional that the younger members of our target audience wouldn't be so attracted to it as they wouldn't recognise it was modern at all.                        

  
                                                                   

The next logical step in this research process is to look at a more contempory styled cover, perhaps of a techno genre. So i have looked at the conver of the song that we are actually going to be using for our own music video, Gramophondzie 'Do Right':

This cover from Gramophonedzie captures the modern and new well, conveyed through the colour of the walls and objects behinde the obviously 40's styled black and white woman standing in front of it. However, as a group i think we want to have a more of a traditional 20's style look with a small touch of modern rather than this obvious look. This cover, unlike the Lil Green one, may for the early thirty part of our target audience not work, as it look very young and perhaps they would think its for the younger generation. 

So after looking at these two in detail i think that we have to find a contrast between them when creating our cover. Below i have added in more pictures of album covers from atrists in the 20's, 30's and 40's and some from more modern techno albums:

20's, 30's and 40's:

 20's

                                            

  30's

40's

Modern techno covers:

                                                                                                                

Feedback

Excellent work through sustained blogging with all task’s completed in detail.  You make use of different blog tools and are able to link ideas to real media concepts.  I like the sense of branding that is developing with a distinct style.

Well done! You could add a couple of theorectical idea's from Negus on the MV or Dyer's argument about star image.

Screan Grabs and Video Ideas

These shots show the idea we want to do with our sillouettes and the old 20's style.

Lyrics to 'Why Don't You Do Right' by Gramophonedzie

You had plenty money, 1922
You let other women make a fool of you
Why don’t you do right, like some other men do?
Get out of here and get me some money too

get out out out
get out oh he get out
get out out out oh
oh get out of
oh he get out
of here me too
right me here me too
get out me sitting me too
right me here me me
get out of here and get me some money too

get out out out
get out oh he get out
get out out out oh
oh get out of
oh he get out
of here me too
right me here me too
get out me sitting me too
sitting me here here
get out get out of here and get me some money too

You’re sitting down and wonderin’ what it’s all about
You ain’t got no money, they will put you out
Why don’t you do right, like some other men do?
Get out of here and get me some money too

get out out out
get out oh he get out
get out out out oh
oh get out of
oh he get
of here me too
right me here me too
get out me sitting me too
right me here me me
get out get out of here and get me some money too

Initial music video ideas - Moodboard

Why Don't You Do Right - Original by Lil Green

Research into Artists in the 20's 30's and 40's

Peggy Lee: She was at her most famous in the 40's and her vesrion of the song 'Why Don't you do Right?', originaly performed by Lil Green in 1941, was released in 1943.
http://en.wikipedia.org/wiki/Peggy_Lee

Al Jolson: By the 30's Al was one of the worlds most famous and higest paid entertainers.
http://en.wikipedia.org/wiki/Al_Jolson

Louis Armstrong: Louis was at his most famous throughout the 20's.

http://en.wikipedia.org/wiki/Louis_Armstrong

Proposal for a new popular music artist:

• The final decision of our song choice is Gramophonedzie's remix of Peggy Lee's classic song 'Why Don't You Do Right?' Our group decided that the original song is a very classy and sophisticated one which made us think about the type of image we want to create for our group as we combining the old with the new.  However, we like the idea of a sophisticated image, so when we were deciding upon the name we needed something fitting of this. I decided a French name could sound quite classy so we came up with Renee, which also seemed fitting to our 20's theme. 

• The genre of our music video, is definitely going to be old fashioned. However, i don't think we can specifically put it into any one group as we are combining the old and the new.

• I think that the target audience for this style of music can be very varied as we are taking a classic old record who people in their 60's would have listened to in their youth with something very young, appealing to children as young as 12. 

• The track that we are going to be producing is below: 

Initial Idea video treatment

After doing further research into the 'Singing in the rain' remix we decided collectively that perhaps the song was rather cliched as it has been made very popular by George Sampson who won Britain's Got Talent  in 2008. 

We then looked at different versions of the song such as the original and Jamie Cullum's version to see whether or not a different cover of it maybe more original. However, we found that the other versions that we found were all a bit slow for any sort of performance element to be included in them.

However, even though agreeing that 'Singing in the rain' was the wrong song for us we still wanted to follow the 1920's theme. So we did a bit more research on youtube, seeing if there were any songs that were of a similar genre. We looked at a few techno swing remix songs, however we felt that they were all a bit too fast and young to fit our style of music. Then i remembered a song that was recently remixed in 2010 from the original Peggy Lee song 'Why Don't you Do Right?' and decided that this was the perfect combination of our 20's styled theme and our modern day style that we wanted.

  

   Like our idea before we want to keep the whole piece in black and white, this we think will again reinforce the era of the video. However, we also had the idea of making the main woman's lips red, which demonstrates that she is the main protagonist and it also conveys the idea that she is the dominant character. 

As we have chosen quite a modern, dance type song we are aware we want to base it around old fashioned styled dancing. However, as the song switched from old to modern, we wanted to create a narrative which demonstrated the change in history from the 20's to today. We decided to take a very stereotypical image of a 20's scene and then transform it into modern day. Our idea for said scene would be two black men sinning shoes for the rich lady (our protagonist) and then as the music changes into a more up beat modern style they change their position my getting up and dancing etc. We would still have them dressed in 1920's styled apparel but the idea would be conveyed through the change in height and through the change in camera shot-perhaps looking up at them, putting them into hero status. 

Initial group ideas

After discussing our ideas that we had over the summer in our group i think we found a common theme occurring with the members of our group. We had all looked into an older style of music for example, Motown, soul, jazz ect. So after researching songs on youtube we decided that a good style we could follow would be 1920's style music which we felt had aspects of all the different types we had looked at individually. We then found the song 'Singing in the rain' but it was a remix by Mint Royale ft, Gene Kelly. This then lead us down a more interesting path of crossing old with the new.

This song is exactly the type that we want to use in our final music video. However, this one we may feel is a little too techno and too modern for us, but we still really like the song and so far we have come up with some really creative ideas. For example, we have now decided we want our 20's style video to look really chic, so we have decided that we want the whole video to be in black and white, which will capture the era much more effectively. We have also decided to use actual rain and to have a dance sequence using umbrella in the rain. We thought that these aspects would create a more realistic 20's atmosphere.  Thinking about mies en scene we want to have our dancers dressed in a 20's styled fashion eg, bowler hats, braces etc.

Initial ideas/treatment

Over the course of the summer i came up with many different ideas for music videos that perhaps i could follow for the final product. I looked at different types of artists such as Shakira and some foreign artists such as Ben L'Oncle Soul. However, one group that particularly caught my attention was MGMT with their song Electric Feel.

• MGMT are an alternative/rock band who are very much an organic group. 
• Their star image is based largely upon the music that they create, therefore they are ever so slightly hippy and alternative. 
• It appears as though they base their image on the street/ dirty 'just-got-out-of-bed' look, conveyed through their 'morning-hair' and baggy clothing which could be said resembles pyjamas! 
• MGMT's music video 'Electric Feel' demonstrates nicely the bands image and creates a clear message for the audience about how the band want to be portrayed. I portray the video to represent the band and that they want to be seen as maybe a slightly rebellious group as the video conveys a slight drug induced atmosphere. I also understand the band to have a 'one-with-nature' attitude about them judging form this video and others. 

After analysing the style of this video and the image that the band create for themselves i came up with an alternative video for this song. As the band are quite abstract i created quite and abstract idea as alternative video for this song.  The idea is to start out with the band playing their instruments on top of the world, this demonstrates the idea that they are an organic group and not synthetically created by a record label. I also used this image as it represent the idea that the band are one-with-nature. The video would start in black and white, demonstrating that the world is not as happy a place as it could be and then the idea would progress so that the lead singer, touches one person on the shoulder and from his tough comes light. The idea would progress so that it works as a chain, so every time someone passes the touch on they become lit, eventually creating a world that was full of life and happiness.  All throughout the song i also decided to cut back to the band on top of the world reinforcing the organic nature of them and how they care about the world. Although this idea in a sense seems a little 'cheesy' i think that it conforms to the bands image and the music they play and sends out a strong message which i think seems to be the one they want to convey.  

What is a Music Video?

1. 'Music video is not primarily a commodity form but a prootional one.' - Andrew Goodwin.
2.  Music videos act as marketing for other media products such as films. For example '8 Mile' with Eminem - 'loose yourself'  and  Harry Browne with Plan B- 'End Credits'  

3. Music videos are synergistic practices.

4. Music videos are a creative artifact of interest in itself.

5. Joe Saltzman said: ‘They now provide pictures for the songs in our heads . Goodbye, imagination…All kids have to o is to watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in.’  

A2 Blog comparison

In today’s lesson we began our course by reviewing last years A2’s blogs. This proved to be a useful exercise as I was able to understand what to do and what not to do during the blogging process in A2. I looked at two previous A2’s work and compared what they appeared to do well and not so well.

Leo:

Good:

• The blogs became very detailed as the year progressed.
• The creativity of the blogs made the posts stand out, for example, interviews with fellow students, scans of storyboard and call sheets.

Not so Good:

• At the beginning of the blogging process there were no posts completed, therefore this particular student may have fallen behind.

Felix Klinkhammer:

Good:

• There is a very good structure and good clarity throughout, making it easy to read.
• Like Leo, there are creative posts, including things like call sheets, and a permission letter for copyright etc.

Not so Good:

• Again, like Leo there appears to be a lack of detail at the beginning of the year and a lack of creativity.

The Brief

A promotional package for the release of an album, to include a music promo video, together with two of the following three options: 

• A website homepage for the band 
• a cover for its release as part of a digipak (CD/DVD package)
• a magazine advertisement for the digipak (CD/DVD package)

All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be available in the support materials. For music video, permission should be sought from the artist for use of the audio track.

The centre will be expected to allocate marks according to four levels for each of three categories:

• Research and planning
• Construction 
• Evaluation 

In arriving in a level for each category, teachers are advised to look for evidence of 'best fit'. It is possible both for a candidate to be placed in different levels for each of the three categories and to receive quite different marks form other members of the same group responsible for producing an artefact, according to his/her contribution. Teachers are asked to support marks with written comments under the three categories on the assessment sheet. 

Evaluation of Pop Promo Prelim

When deciding what shot choices to use for our allocated video we looked at other videos of the same rock genre, which enabled us to understand what style of shots to use. We decided that, we would use quickly cut shots which were varying as we thought that this would match the fast pace of the song nicely. The shots we used ranged from, low and high wide shots, close ups of each member of the band (bass player, guitarist, singer and drummer) and medium shots such as the guitarist and his guitar, helping to establish that they were playing their own instruments. With the shots that we achieved we thought that we created them well, with good continuity. As our section of the song was the beginning we decided that we would come up with an opening which was original and suited the style of the band again. We planned to open the video with a shot of the leads of the floor which would establish a generic rock opening to the music video, we would have done this by using a dolly to help keep the camera straight. However, as we didn’t have that much time to shoot our section of the song, as we had to create the finished video of the same day of shooting, our time limit wouldn’t allow us to do such a complex shoot and keep it looking good, however, for our real videos it would be something that we would consider. In our group we decided to do a medium shot of the bass guitarist, this worked well, but as we were filming this, we used the camera to move around slightly on the image, which created a more interesting shot which worked particularly well with the style of the song.

When filming our section of the video we all took on roles which are necessary in the industry which filming. They were the cameraman, the director, the assistant director and the playback. In the group we decide to rotate the position so we got to have a chance at trying out all the roles. I was in charge of creating the medium shot of the bass player which I mentioned earlier. Our group seemed to work very effectively as a team; as we all agreed on what would look effective and which shots would suit the style of the song. As a group we were also very efficient, we were able to use our individual skills to work as one. For example, some of us were able to work on storyboarding, others on researching similar bands etc.  

At the end of the day we were all really happy within our group with what we were able to produce in the amount of time that we were allocated. We were able to match most of the shots of our storyboard, inevitably we deviated slightly, but I believe that our initial idea of how we wanted our section to look suited the style of the bands music and their own image. When looking at the finishing product, I believe that in my own skills I was able to improve since the AS course and this I put down to having the chance to work with much more adventurous shots. This I believe was also made clear through the editing process. I developed much more understanding in this part of the process and the length of shots in the music video were much shorter, which demonstrates a more skilful use of editing.

As a group we thought very carefully about the mood that we wanted to create for this video. We took into account the genre of the band, rock/punk, and their own image which matched this.

Star Image of Band

   This is 'Acres of Life', the band that we did our prelim task on. The star image of the band, depended very much upon the music that they produce. We decided that as the band had already established a very young image for themselves that we would support this image. In relation to the gener of music, we decided it followed a very gothic/emo style. The next logical step was to start fitting a style to the band. We dresssed the band in dark clothing such as skinny jeans and gothic styled t-shirts , this created a very young vibe for the band and one that made them comfortable to move around in to their music. We also thought that their hair should be down in front of their faces, maybe with highlights to reinforce the gothic image that seems to be popular with the youth of today.

We decided the Target audience for the band would be people of a similar taste in music and fashion sense. As a group i think we collectivly decided that the audience would have to be of a younger generation and paerhaps as a generalisation be boys. This idea came up because we agreed upon the idea that it is morel likey to be a group of younger boys who are in a rebellion phase in their lives who would be into this similar rebellion styled music.

Star Image and Analysis

A star image is an image of a group of a performer have encompassed, usually as a result of the record company giving them this image. For groups and performers the image differs. If a group is an organic group ie they play their own music then the record label will recognise this and create a much more natural image for them. Organic artists will also have much more time with the record label to create their image and their music.  However, if a performer or all girl/boy group who don’t produce their own music, ie synthetic artists, are signed to a record label, their star image will be totally in control of the record label, and if they don’t sell records, they will be dropped.  

If we look at Britney’s earlier image, demonstrated in videos such as ‘Baby One More Time’ we can notice that her star image is very clear, conveyed through the shot types and her apparent dress. In ‘Baby One More Time’ Britney’s image is conveyed as very innocent and sweet; this is so because most of the shots are looking down onto her, which puts her into a victim status, making her look vulnerable to fit the ‘sweet’ image. In terms of mise en scene, we notice that her innocent image is reinforced, as she is set in a school, wearing a uniform, with props such as pencils, paper and lockers etc—following the normal conventions on school girls. We are also made aware of her image through what she is singing about, i.e young love, first love etc.  However, over the years we have seen a dramatic change in Britney’s star image, and if we look at her more recent music such as ‘I Wanna Go’ we can see that she has changed her persona for the innocent Britney to one with an anti-authoritarian attitude and a rebellious persona. The clues to this transformation lie in her dress, which appears to have become much more revealing and sexualised, helping to convey the rebellion/bad girl image that she has now gained.  

Audience Feedback

For feedback of our thriller sequence 'Askew', we asked a range of people, the same age of us and of both genders what they thought of our sequence. The overall feedback from all of the target group was that the sequence that we created was enjoyable and created a good sense of tension through using music. They all agreed that the music did highten the tension, as there was a consistant tone which apparently made the atmosphere uncomfortable. This was also said Catherine Ward-Thomas who agreed that the music created an uncomfortable feeling.  However, Charlie Manton, another person we interviewed about our sequence suggested to us that, although the sequence was good and clearly created a good amout on tension, there was no real meaning, therefore failing to understand it. We took on this point of view, and we explained that the sequence was an opening title and the aim was to create something that was lacking in meaning, creating disorientation. However, we appriciated the comment and if we were repeating the sequence, maybe we would have created a more logical story.

Task 7- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

Looking back at our preliminary task, I can notice a distinct change in sophistication and execution of then and at to how our final thriller turned out. Without a doubt it has been a very fulfilling experience and one that hasn’t come all at once. We have had to have a lot of patients in learning how to do camera work, different type of shots, editing and learning how to use after effects. 

The planning and preparation for our prelim task compared to the planning and preparation of our main task was hugely different. Obviously we weren't given as much direction with our main task as we had with our preliminary task, where we were given a basic storyboard a script and a lot of direction. As a result planning our prelim task only took one lesson, to decide upon the type of shots, and angles we would use. We simply took the basic script and decided on shoot day what we would base our script around—in our case we based it around a rubix cube. However, when planning our main task, we took at least two weeks, planning and preparing a range of different ideas and coming up with different styles of shots, comparing what would look the most effective and transfereing all our ideas onto a storyboard and powerpoints, keeping track of the development process.

When shooting our preliminary task we used more basic camera shots, like point of view shots and over the shoulder shots. However, as we had become more advanced through intensive research and planning we were able to develop our style and use tracking shots, which took a lot more time and accuracy to create and make good.

In regard to shooting location, we were able to be in contorl, deciding upon where would be the most effective place to shoot, making our film look consistant. Whereas, in our prelim task, we were given a location and told to make what we could out of it. By having this sort of control over our main task, we were able to create the image of what we actually wanted. This was also contributed in the mise en scene of the piece, we were able to desing our set, making it a more realistic setting compared to the media suite.



Throughout the filming of the prelim task and the main task we learnt different things. Obviously we were able to use much better equiptment when shooting our main task, and we used much more advanced things, allowing us to extend our knowledge of using the camera, which wasn't accessable to us when filming our preilm task.



When making our prelim task, it was quite straingforward, iin the aspect that the sound and film was craeted all from the same place. As our main task was thematic, and didn't include people, we had to record our voice over and then transfer it into the sequence, then instering music of top of that. Here we encountered a problem as none of us had actually any experience in doing this. However, we quickly found out that it was quite straight forward  and was simple a question of repeating what we had done with our film shots, removing background sounds, but instead, using the sound and removing the image that was connected to it.

It is very clear from watching our piece that we have been hugely dependant of after effect, which also at first glance seemed to be a bit above our level. However, we actually took to it surprisingly quickly and compared to our prelim task, the use of after effects has show a drastic change in ability. With after effects we were able to control things like mood of the piece, evoked thorough colour changes and things like the smoke, which just simply isn't avalible to us in final cut pro, when making our prelim film. We were also able to add different layers like our diary extracts, which enabled us to create depth to our piece which again, is an aspect of the prelim task which isnt possible.

Task 6 - What have you learnt about technologies from the process of constructing this product?

Task 5 - How did you attract/address your audience?

Powerpoint task 5

View more presentations from hurtwoodhousemedia5.

Task four - Who would be the audience for your Media product?

When deciding upon an audience for our thriller, we did some research to show us the type of films different age groups, class groups and genders prefer. With our idea of a thematic, artistic sequence, we are well aware that it will not appeal to all types of social group.

 Collectively we decided that the sequence would best appeal to a more educated audience, and also maybe a slightly older more sophisticated one as ultimately our film is about gerascophobia, which is fear of ageing. We though this type of audience would be able to appreciate the artistic and creative look it gives off. We also decided upon this audience group as our sequence is not a conventional opening to a thriller, therefore the film that followed would also represent this idea of an unconventional story.

 We decided against marketing our film towards the younger generation as we thought that there is a lot of film which appeal to this age bracket, so with our sequence we are breaking into a new type of audience--providing something for everyone!

However, even though we had a specific audience type in mind we would not rule out the younger generation completely, as we still feel that there are aspect within the sequence that would appeal to a younger audience, maybe with things like the plot being loosely relatable, based around a young woman who’s life drastically changes, all be it due to a less conventional reason, however, it may be an aspect which could draw a younger audience in. 


 We also though about gender as an issue, researching to find out what different genders would perfer to find in a movie. Generally we recognised that a female audience would be more interested in going to see a ‘chick flick’ or a 'rom-com' in the cinema as opposed to our film, however, being able to comment on this as our group was made up of boys and girls, we came to the decision that actually the film would be marketable to both genders—it is not gender specific. 





We also looked at different cultures within our society to see if it would be marketable to everyone. We can to the agreement, seeing as our group was made up of, one British person, one German, one Swiss and one Indian, we decided that generally most cultures would approve!

As a result of all the different groups in society that we look at we decided that our film would be highly marketable in today’s society, and although it may not be to everyone’s taste, it would certainly draw in various members of our society.