Initial ideas/treatment

Over the course of the summer i came up with many different ideas for music videos that perhaps i could follow for the final product. I looked at different types of artists such as Shakira and some foreign artists such as Ben L'Oncle Soul. However, one group that particularly caught my attention was MGMT with their song Electric Feel.

• MGMT are an alternative/rock band who are very much an organic group. 
• Their star image is based largely upon the music that they create, therefore they are ever so slightly hippy and alternative. 
• It appears as though they base their image on the street/ dirty 'just-got-out-of-bed' look, conveyed through their 'morning-hair' and baggy clothing which could be said resembles pyjamas! 
• MGMT's music video 'Electric Feel' demonstrates nicely the bands image and creates a clear message for the audience about how the band want to be portrayed. I portray the video to represent the band and that they want to be seen as maybe a slightly rebellious group as the video conveys a slight drug induced atmosphere. I also understand the band to have a 'one-with-nature' attitude about them judging form this video and others. 

After analysing the style of this video and the image that the band create for themselves i came up with an alternative video for this song. As the band are quite abstract i created quite and abstract idea as alternative video for this song.  The idea is to start out with the band playing their instruments on top of the world, this demonstrates the idea that they are an organic group and not synthetically created by a record label. I also used this image as it represent the idea that the band are one-with-nature. The video would start in black and white, demonstrating that the world is not as happy a place as it could be and then the idea would progress so that the lead singer, touches one person on the shoulder and from his tough comes light. The idea would progress so that it works as a chain, so every time someone passes the touch on they become lit, eventually creating a world that was full of life and happiness.  All throughout the song i also decided to cut back to the band on top of the world reinforcing the organic nature of them and how they care about the world. Although this idea in a sense seems a little 'cheesy' i think that it conforms to the bands image and the music they play and sends out a strong message which i think seems to be the one they want to convey.