Wednesday, 28 September 2011

Institutional Context of our Artist

1) Our artist is signed to a minor record company which is a subsidiary of a major company. This is the case because the genre of our music is not mainstream, therefore it wouldn't be signed to a major company as our record requires more of a niche market. However, it does have elements of popular/mainstream music culture with the dance style it includes therefore this is why it is signed to a subsidiary of a major company.

2) As our artist Renee is not signed to a major record company there are implications to it. These are that there is less money to produce high profiled music video's like those signed to major record companies such as Warner Bros, which in turn means that there is less publication of the video.  However, being a subsidiary of a major company means that there is much more distribution and more marketisation of Renee and the record than if they were an independent minor company.

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