When deciding upon an audience for our thriller, we did some research to show us the type of films different age groups, class groups and genders prefer. With our idea of a thematic, artistic sequence, we are well aware that it will not appeal to all types of social group.
Collectively we decided that the sequence would best appeal to a more educated audience, and also maybe a slightly older more sophisticated one as ultimately our film is about gerascophobia, which is fear of ageing. We though this type of audience would be able to appreciate the artistic and creative look it gives off. We also decided upon this audience group as our sequence is not a conventional opening to a thriller, therefore the film that followed would also represent this idea of an unconventional story.
We decided against marketing our film towards the younger generation as we thought that there is a lot of film which appeal to this age bracket, so with our sequence we are breaking into a new type of audience--providing something for everyone!
However, even though we had a specific audience type in mind we would not rule out the younger generation completely, as we still feel that there are aspect within the sequence that would appeal to a younger audience, maybe with things like the plot being loosely relatable, based around a young woman who’s life drastically changes, all be it due to a less conventional reason, however, it may be an aspect which could draw a younger audience in.
We also though about gender as an issue, researching to find out what different genders would perfer to find in a movie. Generally we recognised that a female audience would be more interested in going to see a ‘chick flick’ or a 'rom-com' in the cinema as opposed to our film, however, being able to comment on this as our group was made up of boys and girls, we came to the decision that actually the film would be marketable to both genders—it is not gender specific.
We also looked at different cultures within our society to see if it would be marketable to everyone. We can to the agreement, seeing as our group was made up of, one British person, one German, one Swiss and one Indian, we decided that generally most cultures would approve!
As a result of all the different groups in society that we look at we decided that our film would be highly marketable in today’s society, and although it may not be to everyone’s taste, it would certainly draw in various members of our society.
We also though about gender as an issue, researching to find out what different genders would perfer to find in a movie. Generally we recognised that a female audience would be more interested in going to see a ‘chick flick’ or a 'rom-com' in the cinema as opposed to our film, however, being able to comment on this as our group was made up of boys and girls, we came to the decision that actually the film would be marketable to both genders—it is not gender specific.
We also looked at different cultures within our society to see if it would be marketable to everyone. We can to the agreement, seeing as our group was made up of, one British person, one German, one Swiss and one Indian, we decided that generally most cultures would approve!
As a result of all the different groups in society that we look at we decided that our film would be highly marketable in today’s society, and although it may not be to everyone’s taste, it would certainly draw in various members of our society.
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