What is a Music Video?

1. 'Music video is not primarily a commodity form but a prootional one.' - Andrew Goodwin.
2.  Music videos act as marketing for other media products such as films. For example '8 Mile' with Eminem - 'loose yourself'  and  Harry Browne with Plan B- 'End Credits'  

3. Music videos are synergistic practices.

4. Music videos are a creative artifact of interest in itself.

5. Joe Saltzman said: ‘They now provide pictures for the songs in our heads . Goodbye, imagination…All kids have to o is to watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in.’