Friday, 24 June 2011

Evaluation of Pop Promo Prelim

When deciding what shot choices to use for our allocated video we looked at other videos of the same rock genre, which enabled us to understand what style of shots to use. We decided that, we would use quickly cut shots which were varying as we thought that this would match the fast pace of the song nicely. The shots we used ranged from, low and high wide shots, close ups of each member of the band (bass player, guitarist, singer and drummer) and medium shots such as the guitarist and his guitar, helping to establish that they were playing their own instruments. With the shots that we achieved we thought that we created them well, with good continuity. As our section of the song was the beginning we decided that we would come up with an opening which was original and suited the style of the band again. We planned to open the video with a shot of the leads of the floor which would establish a generic rock opening to the music video, we would have done this by using a dolly to help keep the camera straight. However, as we didn’t have that much time to shoot our section of the song, as we had to create the finished video of the same day of shooting, our time limit wouldn’t allow us to do such a complex shoot and keep it looking good, however, for our real videos it would be something that we would consider. In our group we decided to do a medium shot of the bass guitarist, this worked well, but as we were filming this, we used the camera to move around slightly on the image, which created a more interesting shot which worked particularly well with the style of the song.

When filming our section of the video we all took on roles which are necessary in the industry which filming. They were the cameraman, the director, the assistant director and the playback. In the group we decide to rotate the position so we got to have a chance at trying out all the roles. I was in charge of creating the medium shot of the bass player which I mentioned earlier. Our group seemed to work very effectively as a team; as we all agreed on what would look effective and which shots would suit the style of the song. As a group we were also very efficient, we were able to use our individual skills to work as one. For example, some of us were able to work on storyboarding, others on researching similar bands etc.  

At the end of the day we were all really happy within our group with what we were able to produce in the amount of time that we were allocated. We were able to match most of the shots of our storyboard, inevitably we deviated slightly, but I believe that our initial idea of how we wanted our section to look suited the style of the bands music and their own image. When looking at the finishing product, I believe that in my own skills I was able to improve since the AS course and this I put down to having the chance to work with much more adventurous shots. This I believe was also made clear through the editing process. I developed much more understanding in this part of the process and the length of shots in the music video were much shorter, which demonstrates a more skilful use of editing.

As a group we thought very carefully about the mood that we wanted to create for this video. We took into account the genre of the band, rock/punk, and their own image which matched this.

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