Friday 22 July 2011

The Brief

A promotional package for the release of an album, to include a music promo video, together with two of the following three options: 

  • A website homepage for the band 
  • a cover for its release as part of a digipak (CD/DVD package)
  • a magazine advertisement for the digipak (CD/DVD package)
All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be available in the support materials. For music video, permission should be sought from the artist for use of the audio track.

The centre will be expected to allocate marks according to four levels for each of three categories:

  • Research and planning
  • Construction 
  • Evaluation 
In arriving in a level for each category, teachers are advised to look for evidence of 'best fit'. It is possible both for a candidate to be placed in different levels for each of the three categories and to receive quite different marks form other members of the same group responsible for producing an artefact, according to his/her contribution. Teachers are asked to support marks with written comments under the three categories on the assessment sheet.